Creative Charts in PowerPoint To Compare Market Share

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Find creative charts that compare market share of products over a two year period. Make your PowerPoint charts visually appealing and convey your message effectively.

Showing change in Market share over two periods:

When you create marketing presentations, it is common to show change in market share of products over a two year period. Using a data table like the one below doesn’t make the message memorable for the audience:

In this article we will see some interesting ways to show change in market share that make your data slides remarkable.

Using clustered columns with a difference:

It is common to use clustered columns to compare performance over time. A typical chart looks as follows:

Though the chart conveys the message clearly, it is not different enough to catch the attention of the audience. A few simple tweaks can make your chart come alive. Take a look at the following variation of the above chart:

Chart with Bands Showing Share

Source: Performance Comparison Charts from Visual Graphs Pack

Just by reducing the gap between the columns to zero the chart looks visually more interesting. See the before and after image below comparing the regular table versus creative charts in PowerPoint:

Difference with creative PowerPoint Charts

If you want to make your chart stand out even more, you can add a 3D platform to place the chart. Take a look at the following chart template also from Visual Graphs Pack:

We skewed the alignment of the boxes to make them appear as though they are stacked one on top of the other. You can refer to this tutorial to learn how to make a 3D platform.

You can modify the chart in such a way that you focus the attention of your audience entirely on the extent of change. For example, take a look at the following chart template:

It is much easier for the audience to read the change because we removed all the clutter from the chart area. Here are more ideas for creative charts in PowerPoint...

Using ‘Bump Chart’ to show change in ranking:

There is a useful way to show change in ranking over a two year period. You can use ‘Bump charts’ innovated by Stephen Few. Here is a chart template for Bump chart:

Source: Performance Comparison Charts from Visual Graphs Pack

These simple lines help you portray change in ranking even for a large data series. The chart is elegant enough to be included in your performance dashboard.

Related: Dashboard Ideas for your presentations

Useful option for business presenters:

Creating innovate charts with visual appeal takes a lot of time and effort. Since most business presenters don’t have the time to create such insightful charts, they end up using boring data tables or default charts that come with the software. These charts naturally can’t grab and hold the audience attention. So, they end up wasting opportunities to get their message across in an effective way.

That is why...

We came up with our’ Visual PowerPoint Graphs pack’. The pack has more than 320 business relevant chart templates to cater to every business need imaginable. In fact, all the chart templates you saw in this article are taken from the pack. The chart templates in the pack are created entirely in PowerPoint. They are completely data driven and are super easy to use. Here is a quick preview of the pack's contents...

Visual Graphs Pack Image

Creating creative charts in PowerPoint has never been easier or faster before. You can take a look at this demo page to see how easy it is to edit the chart templates from Visual PowerPoint Graphs pack.

Why waste time creating your charts from the scratch, when you have such an elegant solution available off the shelf?

Related: 2 Formatting Ideas for PowerPoint Bar Charts

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