PowerPoint Tutorial To Make A Funnel Diagram

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Learn a simple step by step process to create a PowerPoint funnel diagram. You can use the funnel as a template to customize the number of layers as per your choice.

Funnel diagram is probably one of the most frequently used diagrams in presentations.

Take a look at the beautiful funnel diagram you’ll learn to make today:

PowerPoint Funnel Diagram Tutorial

What you need for drawing a PowerPoint funnel:

Though the diagram looks complex, you need just 3 shapes to draw this diagram. They are ellipses (8), Trapeziums (3) and a rectangle (1).

PowerPoint Tutorial Funnel Outline

Step 1: Getting the shapes in order

Draw 3 trapeziums using the Flowchart: Manual Operation option in Auto Shapes.

Selecting PowerPoint Shape Image

Then, draw 8 elliptical shapes and one rectangle from the auto shape option.

Fill the ellipses with white and leave the remaining shapes as transparent. This makes it easy for you to align the objects.

Put together the objects the way it shown in the following PowerPoint diagram:

PowerPoint Funnel Diagram Base

You need to get the right proportions for the trapeziums and match the length of the ellipses to the two edges of each trapezium.

Now, in the rest of this PowerPoint Tutorial, you’ll learn to color this structure to make it look professional.

Step 2: Shading one layer of the funnel

First select and group the bigger ellipse and the trapezium.

Grouping Funnel Shapes

Then, Fill color in the smaller ellipse with ‘Darker 25%’ of any color of your choice. We chose to use Dark Blue, Text 2 and Darker 25%.

PowerPoint Tutorial Color Fill Image

Now it is time to color the grouped ellipse and trapezium.

Coloring PowerPoint Shape Image

Right click the group and go to ‘Format shape’ option. In that select the gradient fill and choose Moss preset.


Once you select the preset, make sure that the type is linear and the direction of Gradient Fill is chosen as Linear Right.

Now, you are ready to choose your gradient fill colors.


Go to Stop Position 1 and change the color to Darker 25% of your choice. In this PowerPoint Tutorial, we chose Dark Blue, Text 2 and Darker 25%.

PowerPoint Gradient Fill Image

In the same gradient fill option, Stop Position 2, choose a Lighter 40% color.

You may also like to see this tutorial on how to use simple gradient shading to make your elements appear 3D.

PowerPoint Tutorial Stop Position for color

Finally in the Gradient Stop position 3 of the gradient choose Darker 25% again.

Remove the outline for both the ellipses and the trapezium.

Repeat the process for the remaining layers as well.


Step 3: Shading the stalk of the funnel

  • To shade the stalk of the funnel, select the same Moss preset.
  • For Stop 1, choose Black, Text 1, Lighter 50%.
  • For Stop 2, choose White, Background 1, Darker 50%.
  • For Stop 3, choose Black, Text 1, Lighter 50% again.
PowerPoint Tutorial Elipse Fill Image

You may like to read the simple filter diagram tutorial here >>


Step 4: Finishing the funnel

The funnel is pretty much ready now and you may draw 3 downward arrows to indicate input into the funnel.

If you’d followed the PowerPoint Tutorial so far, the funnel will look like this:

PowerPoint Funnel Diagram Tutorial

You can find this funnel ready to use in PowerPoint Funnel templates section of CEO Pack 1

Variations of Funnel Diagrams

When you learn how to create the funnel with right shading, you can make your own variations. If you are busy and don’t want to waste time creating these diagrams, you can take a look at our 750+ PowerPoint Charts & Diagrams CEO pack . Here are some funnels and cones from the pack:

PowerPoint Funnel Diagram Templates 2007

Source: PowerPoint Funnel Diagrams from CEO pack

Use PowerPoint funnel diagram in your presentations and make your message memorable.

If you are using a funnel for concepts like sales funnel or marketing funnel, here is data-driven funnel option from Visual PowerPoint Graphs Pack:

Marketing Funnel with Sales Value Composition

Here is another stylized funnel example from the same data-driven graphs pack:

Source: Marketing Funnels from Visual Graphs Pack

If you are a busy presenter, do follow the links above to find easy to use templates. These are specially created by business presentations.

Related: Tutorial to make the versatile glossy ball in PowerPoint.

Related: Tutorial to create PowerPoint Cone


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