Why do you need to determine the last person for your presentation?
It is to focus your message. The clearer you are about the last person, the more focused your message gets:
By understanding the knowledge and experience level of the last person, you can plan the extent to which you need to build the context and background.
By understanding the motivation factors, you can determine the nature of your offer.
By understanding the preferences, you can decide the extent to which you need to use data and emotions in your presentation.
If you don’t determine the last person, you end up with a vague and boring presentation. Remember, when you want to appeal to everyone, you convince no one.
So, setting a clear presentation objective is the critical first step in creating your presentation.
Your action step
Determine the last person for your presentation. Create a thumbnail profile – like the age, work experience, job responsibilities, awareness levels etc. If possible, get a picture of the last person and stick it in front of you.
This person represents your audience. Check if your presentation would appeal to this person.