Home > What is Minimal?
A Minimal presentation is the art and science of communicating a complex idea in a simple, clear and memorable manner.
You achieve this by following our proprietary Minimal® process.
What is Minimal® process?
Minimal® process is a systematic way of…
- Identifying and removing the clutter in a communication and
- Communicating the core message in a simple and visually engaging way
It helps you cut the long hours it takes to prepare your presentation and gives you a sense of confidence when you deliver your message.
A Minimal Presentation starts with the premise that simplicity has power.
The word: Minimal
Minimal is drawn from the word Minimalism. The word is used commonly in art and design where the work is stripped down to its most fundamental features. The core thinking of the discipline is: Less is more.
A minimalistic design gives an impression of extreme simplicity where each element serves multiple purposes.
We will use the same principles in creating Minimal presentations.
When you cut the clutter clarity emerges
Most presenters shroud their core 20% message with 80% clutter. This forces them to spread the precious audience attention over a wide range of irrelevant information.
Minimal approach changes the way you think and present your ideas.
Let us understand Minimal approach with an example:
This is how a typical presentation slide appears.
While the core idea is to highlight the 25% gap, the attention of the audience is wasted on the remaining irrelevant statistics.
Consider this alternative slide:
This is Minimal thinking.
It helps the audience to focus on what matters and thus remember the message far longer.
In this site and in the Powerful Presentations Training Video, we will show you how to make Minimal® presentations in a step-by-step way.
You can take the first step by understanding how to create a strong presentation outline.