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Discover five creative PowerPoint metaphors you can use for your business presentations. Get inspired to come up with your own variations.Applications of metaphors in PowerPoint:
Good metaphors have a way of simplifying a complex concept. They help you ‘connect’ with your audience and make your message memorable. However, it is not always possible to get graphics in PowerPoint to portray your metaphors visually. In this article, you will find five useful metaphors to use in your business presentations. You can come up with your own variations to suit your specific context.1. Comparing Apples and Oranges
This metaphor signifies concepts like ‘unfair comparison’, ‘inappropriate comparison’ etc. The following diagram template helps you visualize the comparison:2. Elephant and Blind men
Sometimes simple stories can help you put a complex business situation in context. For example, everyone knows the story about blind men describing an elephant ‘as they see it’. The following diagram template helps you capture the story in one slide. We used the silhouettes of business people to help you contextualize the story to a business situation:- Interpreting market conditions differently
- Reading a new ‘trend’
- Making sense of consumer behavior etc.
3. Block the functioning
Gears are commonly used as a metaphor to signify business processes. The following diagram template builds on the metaphor to convey blockage in functioning:4. Money growing in a tree
Sometimes phrases we use in everyday language can be used in business situations. Take a look at the following diagram template that conveys the idea of ‘money growing in a tree’:- Your ‘sustainable business model’ which gives you residual income for times to come
- A patent you procured which assures you of business revenues in the future
- A source for your ‘Royalty income’ etc.
5. Tip of an iceberg
Sometimes clichéd phrases like ‘tip of an iceberg’ work so well as business metaphors in PowerPoint. The following diagram template helps you visualize the concept:Related: More Visual Metaphors for Business Concepts
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